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It’s Singer’s first reimagined Porsche 911 Cabriolet.
There’s something truly remarkable about owning an object that is unique and irreplaceable. Luxury brands understand the law of scarcity because this is what powers their sales and boosts their margins. While most brands are into mass production and selling enormous quantities of goods at lower prices, luxury is all about small production lines, craftsmanship, heritage and limited edition. But even in the world of special edition products, there is a big difference between owning a car with a bespoke design, which is unique to you, and owning a vehicle that belongs to a limited production line. Singer understands this rule too well, so they occasionally come up with reimagined vehicles that have the potential to become veritable gold mines over time.
The recent 911 Porsche reimagined by Singer is a vehicle that responds to the need for exclusivity of the ultra high-net-worth individuals (UHNWI) class. Ultimately, what "billionaire toy" could be more noticeable than a Porsche 911 cabriolet “reimagined” by Singer?
Singer Vehicle Design is the ultimate go-to American business offering bespoke alterations to Porsche automobiles. In the past, Singer has revamped several “1989 to 1994 Porsche 911s, based on the 964 chassis at the direction of its clients.” Some notable examples of Porsche vehicles reimagined by Singer include the “The Norway,” “Malibu,” and “The Cupertino.” This time, the Singer team turned its attention to a 964 cabriolet, transforming it into a work of art.
While this news might come as a shock, despite Singer’s long history with customizing Porsche cars, this is the first time that the American company has reimagined a 911 cabriolet. This doesn’t mean that there wasn’t demand for similar projects prior to this. On the contrary, clients asked for bespoke services for their cabriolets for years, but only now has Singer accepted the commission.
The drop-top has received the deluxe bespoke treatment, being built according to the owner’s desires and wants. Without a doubt, this is a very wealthy proprietor, considering that he could afford the work of Singer. On the positive side, this project has boosted the value of the 911 Turbo Cabriolet significantly. Not for nothing, various sources report that the price of the reimagined Porsche 911 Turbo Cabriolet has surpassed $500,000.
“The first Porsche, the Sport 356/1 known as ‘Number 1,’ was a cabriolet, and high-performance, open-roof glamour has been part of the story ever since,” Singer founder Rob Dickinson mentioned in a statement. “I’ve long wanted to celebrate that part of Porsche heritage at Singer and doing so as part of our recently announced Turbo Study seems a perfect place to start.”
If you think there are similarities between this customized Porsche 911 Turbo cabriolet and the Porsche 911 Turbo coupe presented by Singer, last Spring, you are right. This work is a continuation of the Turbo Study, so the drop-top received bespoke carbon-fiber bodywork, new carbon-ceramic brakes and a customized interior designed according to the owner’s requests.
Power is generated from a 3.8-liter twin-turbocharged and air-cooled flat-six engine with electric wastegates that is matched to a six-speed manual transmission that generates a maximum of 510- horsepower, although 450 horsepower is standard for the Turbo Study. To ensure cooling, Singer’s team has transformed the shark's fin on the rear fender into an air intake that supplies cold air to the engine. Furthermore, customized air to water intercoolers were installed inside the intake plenums. Other new features include the power-folding fabric top, LED lights, modern traction control, and ABS.
Nostalgic aesthetes will love the customized design of this car. The cabin features comfortable electric power sport seats that are dressed up in black leather, accentuated with a red Tartan fabric. This pattern gives off Sean Connery, aka. James Bond vibes- it is very British chic. We see the same Tartan pattern even on the door panels. Elsewhere, the black wood trim found on the dash, center console and doors woks perfectly well with the red Tartan fabric. In order to create a more comfortable driving experience, Singer has also upgraded the air conditioning and added inductive phone charging.
The exterior is as spectacular as the cabin and maintains the same color palette of red and black as the interior. The Cadiz Red shade on the lightweight carbon fiber body matches the ‘Fuchs’-style five-spoke wheels that come painted in dark black with silver barrels. Elsewhere, the power-folding fabric top is also in a dark black shade. Without a doubt, this striking restomod has transformed a 964 Cabriolet into a collector's item.
Eugenia Akhim is a luxury car aficionado. She naturally gravitates towards the legendary 911 and the classic Ferrari because they are fun to drive and have a killer aesthetic. In her column, expect to read more about turbo-powered vehicles.