March 28, 2022
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Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and items that may cost more upfront but last longer and stay out of the world’s landfills.
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Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising.
7 Engaging Ways to Advertise to Upcoming Generations on TikTok
By Jessica Hawthorne-Castro
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
By Jessica Hawthorne-Castro
5 Travel Boom Trends for Performance Marketers to Watch in 2021
By Jessica Hawthorne-Castro
Making Up for Lost Time: How Younger Consumers Are Spending Their Summers
By Jessica Hawthorne-Castro
Organize and Leverage Your Measurement Toolbox
Subscriber Onboarding and Engagement Done Right
Why Marketers Need Collaborative Work Management
How to Use Video at Every Stage of the Customer Journey
The Holiday Shopping Season Looks Very Different for 2022
By InMobi
A 4-Step Plan to Fight Ad Fraud
By Brendan Kelly
Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back
By Matthew Tilley, Executive Director of Marketing, Vericast
The Time to Advertise on CTV Is Right Now
By Rose McGovern, Group VP, Client Success, Programmatic and Ad Operations, DIRECTV Advertising
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