The largest privately-owned supermarket chain in Southern California is offering curbside pickup and home delivery of online orders via native mobile app.
As part of a broader upgrade to its online shopping experience, Stater Bros. Markets is launching a new, natively developed mobile app running on a platform from grocery e-commerce solutions provider Mercatus. Seeking to offer a fully integrated online ordering and fulfilment experience, the retailer can now offer curbside and white-label delivery options provided by Instacart to app users.
In the recent first week of wide release, Stater Bros. saw thousands of downloads of the new mobile app. The grocer has been leveraging Mercatus SaaS-based technology to create an online shopping site that will be fully responsive for optimized browsing on any device, including mobile, since 2021.
This online offering also includes Mercatus’ enhanced fulfilment capability, provided in partnership with ADC’s ShopperKit in-store order fulfilment platform and Flybuy location technology. Through ShopperKit, Stater Bros. will be able to manage all in-store fulfilment activities related to online orders.
“We are beyond excited to continue to reach new and existing customers in the Southern California region with fresh groceries, whether that be in-store, curbside or home delivery,” said Darrell Anel, Director of E-Commerce, Stater Bros. Markets.
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